Increasing Laboratory Visibility

ASCP Foundation’s Laboratory Visibility Fund will support public relations and advertising campaigns designed specifically to tell your story – and the story of the laboratory. Medical laboratories are the unsung heroes of health care, and it is time for that to change. The Foundation wants to ensure that your work is well understood, respected, and valued by your colleagues, insurers, government, and the public.

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Members of the medical laboratory are the hidden professionals of health care, and it is time for that to change. Watch this video to see how ASCP is working to promote the laboratory to the general public. The video is showing on more than 4,000 domestic American Airlines flights in August and September 2017, reaching 1.8 million passengers. View your Foundation dollars at work!

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