July 2010 Critical Values Focuses on Image of the Profession

 
The July 2010 issue of Critical Values focuses on the image of the pathology and laboratory medicine profession. In addition to the viewpoints of ASCP’s leaders, this issue provides the perspectives of some health care colleagues outside of our profession: a hospital chief executive officer, a clinician, an oncologist, and a government agency official.

Volume 3, Issue 3, July 2010, Image (PDF)    plus: eBook edition

Including these stories: 

• Getting a Seat at the table
• Establishing Our Image through Brand Management

A complete archive of past issues of Critical Values can be found here.  

Would you like to advertise in the next issues of Critical Values? Download our advertising information and rates for 2010.