ASCP in the News: Leading Scientists Collaborate to Update Guidelines for Cervical Cancer Screening
Thursday, April 19, 2012
From newspapers to radio stations to TV, the story about leading scientists collaborating to update guidelines for cervical cancer screening generated abundant media coverage. In fact, ASCP was mentioned in 134 media outlets and 32 original stories, including prominent news sources such as the
Wall Street Journal, Bloomberg News, CNN.com, WebMD, and the Los Angeles Times. The timing of the announcement when medical care is under such close scrutiny, and the collaboration of well-known experts, such as former ASCP President Mark H. Stoler, MD, FASCP, helped the news resonate with major news organizations and their readers. “This was a remarkable multidisciplinary effort that, in terms of cervical cancer screening, focused on doing what is best for women at every life stage, regardless of cost,” Dr. Stoler said. “The careful balancing of benefits versus harm, based on broadly accepted principles, has led to guidelines that are based on state-of-the-art evidence while also incorporating the collective wisdom of many experts and disciplines.”
View these stories in Bloomberg News,
Angeles Times, and the Wall Street
Dr. Stoler will also present an ASCP "Hot Topic" Webcast, "The 2012 Guidelines For Cervical Cancer Screening: What You Need To Know Now That 'We' All Agree!" on May 14. Click here to read more or to register.