2012 ASCP Annual Meeting Media Coverage
Through extensive coverage in the media of scientific research presented, the 2012 ASCP Annual Meeting had a big impact beyond its 1,300+ attendees. This year’s ASCP Annual Meeting resulted in 420 news articles and broadcast segments that reached more than 45 million people. The media found the public wants to discover the latest scientific research from ASCP Annual Meetings.
Infant Pacifier Study: Abstract and Poster, Featuring Jay Bullard, MS, and William J. Becker, DO, and including comments that supported its conclusions by Principal Investigator and ASCP Media Spokesperson R. Thomas Glass, DDS, PhD
- NBC News developed a segment on the infant pacifier study that was distributed to NBC affiliates nationwide. The segment aired 136 times on 99 NBC affiliates reaching an estimated audience of more than 6.2 million. [add the link to the story]
- Time.comarticle reached almost 125,000 people. [add the link to the story]
- WebMD article posted to 74 additional news websites reaching an estimated audience of more than 12 million.
- Huffington Post, Yahoo! Health, Healthday, USNews.com, Newsday.com, and EverydayHealth.com also covered the story, reaching an audience of more than 5 million.
“I was totally shocked by the barrage of news coverage.”—Jay Bullard, MS, MT(ASCP)SI, Senior Research Assistant and Manager of the Microbial Forensics Research Laboratory at Oklahoma State University (OSU) Center for Health Sciences, Tulsa, Okla.
Tumors Outside Breast May Hold Key to Predicting Aggressive Cancer Study: Abstract and Poster,Featuring Ossama Tawfik, MD, PhD, FASCP, and Kareem Tawfik, MD
- MLO (Medical Laboratory Observer) cover story written by Dr. Ossama Tawfik will appear in the January 2013 issue.
- Article will be published in an upcoming issue of Human Pathology
“I love what I do. Rewards don’t come that often in a way that people are going to say, ‘Wow! This is really interesting research!’ That is the ultimate compliment.”—Ossama Tawfik, MD, PhD, FASCP, Vice Chairman for Education and Outreach, Director of Anatomical and Surgical Pathology, and Professor of Pathology and Laboratory Medicine and Obstetrics and Gynecology at the University of Kansas Medical Center, Kansas City, Kan.
Vitamin D Levels of Women with Health Conditions Drop Off Drastically in Winter Study: Abstract and Poster, Featuring Samir Aleryani, PhD, MT(ASCP); undergraduate researcher Fahd A. Al Qureshah; and Matthew Krasowski, MD, FASCP
- An article about the Vitamin D abstract appeared in the online news service HealthDay, as well as 20 additional news websites, including USNews.com, iVillage.com, and MSN.com, reaching an audience of more than 1.3 million.
“It was great just to have ASCP post information about our study on its website. We were so pleased that ASCP looked into this study because it touches every human. It’s important to get the message across.”—Samir Aleryani, PhD, MT(ASCP), CLS, Assistant Professor in the Department of Pathology, Microbiology, and Immunology at Vanderbilt University School of Medicine, Nashville, Tenn.